This archive from 1986 shows an advertisement for Lefranc Bourgeois French lacquers. It was drawn in pencil, ink wash and tempera on paper.

Madder lacquer comes from the plant of the same name. Its shades range from pale pink to crimson red. They are more or less purple and are obtained by a process unique to Lefranc Bourgeois.

The stamp on the bottom left of this sign can be seen. It represents the historical trademark of the brand: the logo decorated with the famous caduceus crossed with the sea anchor.